Best Western asked us to take the ‘Real People’ concept we launched in spring to another level with summer.
 
Our proposal was to focus on what we love about the great British summer. Strawberries and champagne on the lawn was a definite favourite. So we’ve gone for an eye catching, emotive cover, with the fantastic portrait style photography, we launched in spring, within. This will continue to show customers that every Best Western Hotel and the services they offer are truly unique. The style was rolled out across direct marketing, online, email & micro sites.
 
The result is a fun campaign, extending the true individuality of the brand.